In 2018 we began a whirlwind marketing campaign with Certified Angus Beef® as part of 40th anniversary ‘Brand the Barn‘ initiative. The project consisted of painting the CAB logo on 40 barns in 27 states from March – October. It was an amazing adventure and wonderful time getting to work with and meet so many great Angus ranchers and become a part of the Certified Angus Beef® family. The campaign was such a hit that additional barns and distributor locations were added for 2019 and continue today.
Check out Brand the Barn website for full details of this awesome project.
2018 Locations Map
Campaign Overview and Interview
Project Wrap-up at Barn #40
Campaign Promo Video
“The American Barn” Companion Book Promo
Through others comments and my own observations, I remain astounded by not only your skill in effortlessly painting the logo, but also by your positive attitude and way with the farming and ranching families that chose to engage this effort. It was a pleasure hearing them compliment the fine painter we are blessed to have on our team.
In addition to being an extremely competent and flexible artist, Troy is simply the “right” person for the Brand the Barn campaign. Adversity (i.e. rain) just meant that Troy had to be “more” flexible than usual. He never missed a deadline but above and beyond Troy “painting”, is his genuine approach with our Barn Owners – the people that make up our brand. He engages with their family, shares their story and gets invited into their home during the time he is in town, and even for upcoming holidays! Our brand is more than a logo; our yearlong painting project more than painting – it’s been about connecting with the people that make our brand the best. Troy has been an integral part of that connection and success.
My family had the pleasure of owning one of the barns that Troy painted as part of Certified Angus Beef’s 40th Anniversary “Brand the Barn”. Troy’s ability and talent are without question. Yet, the surprise for us, was what a genuinely great guy he is! We had a rather large audience while he painted (around 250 people) and his interaction with children and adults alike, made our event. He’s just a really nice, funny and interesting person to be around.
The Swanson family would like to thank you for your time and talent, promoting the best brand in the world. You, Billie, Ginnie, and the CAB team became instant friends with our whole family, memories we will cherish forever. We greatly appreciate your hard work and commitment promoting all of us across the US.
CAB was lucky to have found you, not only because of your amazing talent but your personality and professionalism is something we will never forget. CAB truly picked a gem when they found you for their project.
CAM Ranches holds you and Certified Angus Beef®in very high esteem. Thank you again for your dedication in the barn painting and participation in the entire CAB celebration. You will always be welcome at CAM Ranches.
What a great attitude you exhibited through several rough weather days while painting Barns #8 and #9. We certainly have admired your work of art and your tenacity to complete the work. Thank you for being dedicated and delightful to work with on this project. Stop by any time.
Through the night, rain and a bunch of inquisitive onlookers, you continued to paint the great CAB logo on our barn and share your story with all our luncheon guest who were so intrigued with your ability. You and your passion for doing a great job no matter the situation will long be remembered by all who had the pleasure of getting to know you on the Bradley 3 Ranch.
The logo has become a landmark around here and it is a constant reminder to us of what the goal is every day we start to work. Even more important than the barn painting was the opportunity to make a new friend. Each ranch family that has had a chance to watch paint dry feels the same way. Thank you for sharing talent and your year with us.
Barn #1: Ocala, Florida
Barn #2: Oakley, California
Barn #4: Spring Ridge, South Carolina
Barn #9: Hereford, Texas
Barn #40: Wooster, Ohio